We believe that life is for living, so you should be able to choose the furniture you want so you can enjoy it without worrying about accidents and damage.
That’s why we’ve developed a Service Plan to keep your new furniture looking like new.
Founded in 1915, the Guardsman brand is well known and covers Europe and the UK but also operates in North America and Australia. We have over 100 years' experience caring for furniture, developing new techniques, tools and products to achieve the best result. We are passionate about nurturing in-house talent and expertise, from expert furniture manufacturing knowledge to award winning products and services and everything in between; we know it's our job to care for you and your furniture and we won't let you down.
We are owned by the Amynta Group, an insurance services company specialising in property, casualty and specialty insurance as well as warranty and protection across the world. Amynta is a premier insurance services company with more than $3.5 billion in managed premium.
Our entire team is dedicated to helping our consumers and retail partners. Get to know our leadership teams by clicking the photos below:
Managing Director
Mark joins us as a commercially focussed Managing Director with over 20 years insurance experience. He has broad experience from senior leadership roles in sales, underwriting, claims and new product development and has worked across a range of national and international insurers as well as niche underwriting agencies.
Risk and Compliance Director
I’ve tried a slight reword, copying Lyndon’s. Hope that works, feel free to edit as required for space.
Russell joined the Guardsman team in early 2023. He is responsible for Governance, Risk Management and Regulatory Compliance across the UK and Europe.
Originally qualified as a Financial Adviser, he moved into a Compliance role with AXA focused on Pensions and Investments. More recently his career has been in General Insurance, working at Compare the Market and Swinton Insurance. Prior to joining Guardsman Russell worked for The AA, where he covered both regulated and non-regulated product lines.
His spare time revolves around his 3 young sons, ferrying them to and from parties/clubs . When he isn’t acting as a taxi, he will with be playing or watching football.
Commercial Director
Lyndon joined Guardsman in late 2022 taking responsibility for the sales division, including the development and performance of our partners across UK and Europe. He is a highly experienced sales and business development professional working within the Financial Services insurance sector for last 30 years and particularly working within a regulated environment, across both personal and commercial insurance classes.
On a personal note, Lyndon is sport mad, will play and watch anything, including being (in his words) "a long suffering Bristol City supporter".
Finance Director
Operations Director
Pauline has worked within the regulated Financial Services insurance sector for over 30 years, specialising in personal lines. She moved to Guardsman in 2012 where she has been able to share her experience and knowledge with the team to drive improvements. She is responsible for the operational areas of the business including Plan Administration, Service Requests and the operational performance of our talented network of Independent Technicians.
HR Director Europe & Australia
Claire is a highly experienced HR professional and Chartered Member of the CIPD with over 20 years’ experience gained within the global IT, professional services, and financial services sectors.
Claire joined Guardsman in early 2019 taking on responsibility for leading HR strategy for both the UK and Australian Guardsman businesses ensuring that all HR needs of our staff and of the Company are being met and are aligned with business objectives.
Head of Sales and Business Development
Having worked for Guardsman for over 9 years, Zeyn has grown many of our core business partners into some of our top performing accounts. His focus is to implement business innovation through new product development, project management as well as expansion of our customer portfolio in all aspects of our business.
His vast experience of working within sales and management industry across the retail and the telecommunication sectors has allowed him to deliver on many large and very successful projects whilst at Guardsman.
Outside of work he enjoys spending time with his young family and holidaying in the Middle East.
Technical Manager
Will is responsible for managing our technician network, to ensure exceptional and consistent service delivery across the UK and Europe. With over 37 years experience working within the furniture industry the wealth of knowledge, expertise and understanding he has on furniture, retailers and supporting our network is exceptional. He began his career as an apprentice in upholstery, but has also worked in furniture production, retail, insurance, protection, care, cleaning and repairs. He also lecturers for City and Guilds/NCFE, IICRC board and has been a consultant as an independent expert assessor for the furniture ombudsman.
In his spare time he spends time with his wife and three daughters, grows his Balearic record collection and enjoys swimming and tennis.
Complaints Manager
Lawrence has been with Guardsman for over 11 years, having previously held roles in our service request team he is now Complaints Manager.
Managing a fast-paced team, he ensures that all complaints are dealt with within required timescales, and provides in depth analysis of trends and decisions allowing us to develop the business to grown and improve our measure of dissatisfaction.
Outside of work Lawrence spends time with his family who he admits "keep him very busy" and is an avid reader.
Warehouse Manager
Keith has been with Guardsman for over 5 years and is responsible for ensuring the smooth running of our warehouse operations and logistics, along with his team. His responsibilities include stock control, ordering and shipment, as well as stock control for our Amazon contract and processing replacement claim parts; he is also manages the on-site facilities and is a member of our Health & Safety committee.
In his spare time he enjoys restoring & touring in his 1990 Mazda MX5 Mk 1, is an avid Chelsea supporter and can sometimes be seen in the stands at Stamford Bridge.
He also has a passion for music, mainly Northern Soul, 60’s R&B (The Who, Spencer Davis Group, The Yardbirds, The Small Faces) & Ska (The Specials, The Beat, Madness, 60’s Jamaican Trojan Ska)
Continuous Improvement Manager
John has worked within Guardsman for over 7 years helping to drive business growth and development through coordinating information, data analysis, and contributing to overall strategy and performance evaluation. His main responsibilities include continual process review, system and process betterment, project management, communication, and monitoring projects through to delivery.
John is also experienced Claims and Complaints Team Manager skilled in Coaching, Customer Satisfaction, Customer Relationship Management (CRM), People Management, and Planning.
In his spare time he is a keen gamer also very much enjoys family time with his wife and two children.
IT Systems Engineer
Andy has worked across a multitude of industries over the last 40+ years, but for the last 27 has settled into IT based roles which have taken him all over the UK and the world. He is responsible for all our IT systems and hardware including troubleshooting problems that both internal and external system users face, ensures his knowledge of IT systems, processes and cyber security are up to date, as well as continually monitoring our systems and processes ensuring we are at minimal risk from cyber-attack.
In his spare time, Andy enjoys listening to music, gaming, 3D design & printing, hacking/inventing, designing and creating lights and music players, cooking, F1 & family and friends.
Finance Manager
Paula is responsible for overseeing the day to day of the finance department and team. In her busy role, she predominantly focusses on closing of sales and nominal ledgers and prepares the monthly profit and loss as well as overseeing inventory working closely with our warehouse and marketing teams.
In her spare time, she loves to de-stress by getting creative and makes beautiful creations fusing glass.
Marketing Manager
Kate is a highly experienced marketing executive having worked for Guardsman for over 18 years, she is a very competent member of the team. Skilled in marketing strategy, project management, managing supplier and retail relationships, customer relationship management (CRM) and consumer product marketing, Kate is responsible for and oversees all the marketing for our business.
In her spare time, she likes to sew, bake and enjoys family time with her husband and daughter.
Operations Support Manager
Michelle has been with Guardsman for over 28 years in various operational roles. In addition to managing the Policy Administration team and Digital Mail teams she is responsible for providing the MI to our retailers and internally. She is also heavily involved in managing our plan and reporting systems. In her spare time she likes to keep her hands busy by knitting and doing crochet, as well as looking after foster rabbits, rescue rabbits and her dog.
Business Development Manager
If you want to request a repair on your plan, simply complete the form on our Reporting Damage page, or by calling 1800 806 182.
For all other enquiries, the easiest way to get in touch is to complete the contact form below and we will get back to you as soon as possible.
Our office address is: 152 Brook Drive Milton Park Abingdon Oxfordshire OX14 4SD United Kingdom
Opening Hours: Monday - Friday 9:00am - 17:00pm